CS50 BRANDING AND DESIGN

I lead the brand overhaul for CS50 as it was expanding from a local Harvard effort to over 100,000 students globally. I worked in print, web, animation and film.

Role: Lead Designer, Filmmaker

To attract Harvard students to take computer science courses, the introductory course CS50 is run a bit like a start up. Moreover, recently the course became accessible freely to students all over the world - leading to over 100,000 students signing up to take the course. I was tasked with branding CS50 through both print, digital and clothing design, as well as through motion graphics and video advertisements.

I also designed the content for the various high profile events that CS50 has each year such as the CS50 Hackathon and the CS50 Fair.